About Us
ABC Insurance and our family of companies have been in business since 1999 serving Tucson and Southern Arizona from two locations: 1. North Central off of interstate 10 and Grant Road; and 2. Southwest off interstate 19 at Irvington Road. Our English/Spanish bilingual staff and management specialize in offering superior customer service both personally and via the Internet with an expanding client base of 20,000 households.
ABC Insurance – A Baquet Company has an insurance policy for everyone with the best companies at the lowest cost to the client. We are a full service insurance brokerage offering car insurance, homeowners/landlord policies, as well as all types of commercial and renter insurances and bonds.
Along with overseeing the Insurance business operations, Steve manages the purchases and leasing for Baquet properties and commercial real estate ventures, independent Auto Sales lots and offices, and a family Venezuelan food services operation.
As far as the insurance and financial services background, Steve was instrumental and developing as well as serving as the bilingual spokesman and main talent in Allstate insurance Company’s multi year English and Spanish languages national TV, radio, internet, and print campaigns. The results included award winning production initiatives for auto insurance, property, and commercial insurance, life, insurance, and financial service achievements
– Steve Baquet
President
“We’re in the 22nd-biggest Hispanic market in the country. I looked at the competition, and there were very few, and there is a market here for insurance and financial services. I had a head start because I opened the agency with 20 years’ experience working for a Mexican company combined with a marketing and sales background. I worked in Sonora all through the ’80s, and many Sonora residents have houses here. Our network extends across the border.”
“Some businesses miss by only targeting the Spanish speakers. Aside from language, there are cultural factors. You’ve got acculturated Hispanics that speak English, those who know either language off and on, and the newly arrived who speak only Spanish. You need to design programs that attract people where they are, but be careful and don’t stereotype.”
“The ability to speak Spanish and willingness to go the extra mile for his clients have brought national attention to local insurance agent Steve Baquet. His knowledge of Spanish and the Hispanic culture also have been a boon to his business.”
“Baquet attributes his success to his ability to speak Spanish and cultivate a loyal Hispanic clientele. He said he developed an affinity for the Hispanic culture and fluency in Spanish while working for Southern Pacific de Mexico in South America and Mexico for 17 years.”
“As of the end of July, Baquet said, his office ranked No. 1 in southern Arizona and New Mexico, and 26th nationally in life insurance sales. All five staff members in Baquet’s office speak Spanish.”